I recently refreshed the brand identity of The Great American Bagel Company by establishing a new visual style and then art directed, shot and produced all the final art of the various lifestyle and product photography.

This new imagery is being showcased as large prints on the store walls and as slideshow content on the flatscreens in-store.

Currently I’m working with them to evolve their store interiors and airport locations across the country, while I continually shoot new lifestyle imagery to keep the campaign timely and fun.