A conceptual branding exploration I did for Horst Gross - an artist, craftsman and passionate surfer based in Malaga, Spain, who creates bespoke wood furniture, artwork and surfboards. The brand story, logotype, comp ads and photography direction I created was the framework for producing the finished content.
![](https://freight.cargo.site/t/original/i/2fc05180267ef25381790f4f8ee75bd2c566a5cc3f4d2e1eb58dc71fec3b32b9/GettyImages-119547625_as_final.jpg)
![](https://freight.cargo.site/t/original/i/c53104b616d46b32d1c24e1f650e3e615d147416fd2ecdba6333c6234d24c6ef/horst.jpg)
![](https://freight.cargo.site/t/original/i/9f0ef193e5b9064770c4f82366827a10f4a08c82c07b4cb29d0efe95b03d9c98/horst2.jpg)
![](https://freight.cargo.site/t/original/i/6be8b184a2cf63b26f5a00fa946a2d014a34cd13f20badccd9e47b8c5131b2c9/horst3.jpg)
![](https://freight.cargo.site/t/original/i/58adbe54366368c18a92492084863c16f0817a2b806d75b5d79c8fbd16b49c82/horst4.jpg)
![](https://freight.cargo.site/t/original/i/a4f37aebf90d50309accebae4bf8714d433d32f791be4661ad5ab82d11a7a51f/horst5.jpg)
![](https://freight.cargo.site/t/original/i/0cf5c046ca5f5ecb8ec235d557e233b82c3fb1e4e4ef6ca6da3320e465c33321/horst6.jpg)
![](https://freight.cargo.site/t/original/i/68305d508c729c0b8b3e4b8836af2a8653ac39b0dfb9fba21e25b1e159c34eed/horst7.jpg)
![](https://freight.cargo.site/t/original/i/37a1b7c093d1b4f018de675d2ea56d44728e1faf8ded0fd12dcf6215e666df91/horst8.jpg)