This was conceptual development I did for a startup, membership-based automotive club, Hyco Motors, using a mix of stock and my own photography. The work was very well received, however, the company never got out of first gear due to a number of business issues. Nevertheless, I had an absolute blast establishing their story, crafting the logo and visualizing what the overall brand communication should be.
![](https://freight.cargo.site/t/original/i/c2ca8b5004d85542baa36e5cbb6f4393075b5ceea5527402b4258cad37f00a28/hyco2.jpg)
![](https://freight.cargo.site/t/original/i/02c37fbc8fc957811e2a3476257c979bc64832cef864d96b7c44212943809cee/hyco3.jpg)
![](https://freight.cargo.site/t/original/i/3dc793fa73e61984617100f13faae162ab8d881c7b92d7456cf869658d451d17/hyco4.jpg)
![](https://freight.cargo.site/t/original/i/1cb10470c0c06cc4b7661b349855e238d3924ea1819f33c8925163351a76edd3/hyco6.jpg)
![](https://freight.cargo.site/t/original/i/74a4d00c8b8afc4e732c1330f2e0ed078eedad3db74b2abe22bb1175fd2af53b/hyco15.jpg)
![](https://freight.cargo.site/t/original/i/b8d9a302c3fab10968b135d6acd93a0d3ac50a23702178ad8d877f3dade37c5b/hyco5.jpg)
![](https://freight.cargo.site/t/original/i/7cffc2f4dd89f557d4b9ff9229c1d426d28435b10517fb537eb99a7d0ce8cf6e/hyco7.jpg)
![](https://freight.cargo.site/t/original/i/494c97a5f14177e2cb93cb590b3becc42f5796c0c5b17e1a7ae480b5ae21b662/hyco8.jpg)
![](https://freight.cargo.site/t/original/i/35cbb1ae017f3a656ee7a310b8d60362b751f0fe5662ad2aced80ef21a09662f/hyco14.jpg)
![](https://freight.cargo.site/t/original/i/d2831476e965b5417ec5c36ecbb6897e68db33c8c336caa42387c5798d4131cc/hyco9.jpg)
![](https://freight.cargo.site/t/original/i/74cadaa02dcf366d701c7f92e26c46d5f1fe12f7560cadd2a46d9e18be465cf5/hyco10.jpg)
![](https://freight.cargo.site/t/original/i/1bb6344e34b7da0c01927a4a73e8001eb30d63ac0958d6e15433e5174f98dfe9/hyco11.jpg)
![](https://freight.cargo.site/t/original/i/04f5975601655645f821c9229d9f51f352af435d36dc9006d1544b3d100a1cd0/hyco12.jpg)
![](https://freight.cargo.site/t/original/i/87b658c7a0e7f1579e2f7aa9a5cc035f57434d270cfca5751386f0803adc4d6a/hyco13.jpg)